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The Butchart Chronicles : June 8, 2017

Supporting a Space for Giants

The Butchart Gardens Supports 'Space for Giants'


Space for Giants is an organization that supports the longevity and safety of elephants in Africa. Their mission:

"To secure a future for the largest mammals on Earth forever, to be enjoyed by humanity forever, by ensuring that they have the space and security to live and move freely in the wild, forever. Our vision is to develop new models for conservation that enable people to support and sustain populations of large wild animals and the natural landscapes they depend on."

An Elephant is killed every 25 minutes. In the last seven years, a third of all elephants have been wiped out. It will take 100 years for the numbers to recover.

The Butchart Gardens' donation will protect one elephant in the wild for the duration of its life and assist the Space for Giants organization in their work to recruit and train anti-poaching rapid response teams, secure protected landscapes, mitigate human-elephant conflict and work with Africa's judiciary system to strengthen prosecutions for poachers; all with the mission of protecting half of Africa’s elephants by 2020.

Photo courtesy of Space for Giants

As part of the #MarchForGiants campaign, we created a digital elephant bearing our logo.

#MarchForGiants was the world's first campaign to link digital Billboards globally. It's a socially-driven initiative to mobilize both brands and individuals. Over four days (March 23rd - 26th), a herd of digital elephants continuously marched across key digital billboards around the globe, including Times Square, Hong Kong and London.