The Butchart Gardens is pleased to have again won in the Cultural category.

CALGARY, June 29 /CNW/ - The people have voted and the results are in. The winners of the second annual up! magazine Value Awards were announced today, with more than 300 of North America's best travel values revealed in the July issue - from golf courses and local restaurants to spas and festivals.

The up! magazine Value Awards winners are chosen by thousands of WestJet guests who turn to up! magazine for vital destination information about the places, businesses and events that deliver a great bang for the travel buck and provide a high-quality and unique travel experience that over-delivers when compared to other similarly priced offerings.

The Value Awards winners are announced and profiled every year in up! magazine's July issue. What makes a Value Award winner? Simply put, the benefits and rewards of the travel experience offered are greater than the cost.

"The Value Awards program taps our enlightened readers for their secret and not-so-secret spots that offer great value," says up! editor Tom Gierasimczuk. "That may be a $5 breakfast, but it's also a high-end boutique hotel that earns its premium price with amenities and great service."

up! magazine's mission is to profile travel experiences that are worth the price of admission, and worth a traveller's time.

"We thought, wouldn't it be ideal to gather information on preferred spots - those places we can't wait to let our friends know about when we return - and compile them in a guide that could be shared by travellers in their favourite WestJet destination?" added Gierasimczuk.

Jackie Flegel, Manager, Communications at WestJet says that WestJet guests really stepped up. "We would like to thank our guests for taking the time to submit their favourite hidden gems - the places that demonstrate a commitment to value. WestJet strives to provide a world-class guest experience every day and we are pleased that through these winning entries, we can share information about great experiences at our many destinations."