February 22, 2010


Victoria, BC – As lead financial sponsor in the Victoria Flower Count for 2010, The Butchart Gardens welcomes the opportunity to have visitors to The Gardens participate in the flower count from February 25th to March 3rd. A map and counting sheet will be available at the Admission Gate and Info Centre each day indicating which garden area is to be counted. The gardens have been divided into seven sections to allow one area to be counted per day.“What a great idea! This will not only show the world our true flower count numbers, but also, for the first time, allow guests to participate. This will surely enhance your visitors’ experience, as well as give us yet another reason to encourage our guests to visit you,” states Greg Greene, director of guest relations at the Royal Scot Hotel & Suites.

Participating visitors will turn in their flower count numbers and The Gardens staff will tally the total and divide by the number of participants to get an average count. This number will be submitted daily to the Flower Count web site (flowercount.com). On March 4th, The Gardens will post a list on their web site of the number of flowers counted per section and the number of participants. The names and cities of participants will also be posted.

The Flower Count is an annual light-hearted promotion sponsored and organized by regional chambers of commerce, The Butchart Gardens and Tourism Victoria. The goal is to bolster community pride and increase awareness of Greater Victoria as an attractive shoulder-season tourism destination. It brings national and international attention to the fact that Victoria (City of Gardens) has the mildest climate in Canada. While the rest of Canada and much of the US is still in the cold clutches of winter weather, Victoria often enjoys spring temperatures of 10-15° Celsius (up to 60° Fahrenheit).

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The Butchart Gardens Media Contact:
Graham Bell
Public Relations
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250-544-4479