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CTC adds The Gardens to Signature Experiences


October 18, 2012

Victoria, BC - The Butchart Gardens Blooms, Music and Fireworks experience has been added to an elite group of Canadian tourism experiences which will be marketed by the Canadian Tourism Commission in eleven major overseas markets.  

"With our 107 year history of welcoming visitors from around the world, we are really delighted to have been chosen to join Canada's Signature Experiences Collection®. We look forward to working with the Canadian Tourism Commission in additional international marketing," said Dave Cowen, general manager of The Gardens. Cowen is currently in Korea attending the Canadian Tourism Commission's Showcase travel trade show.

In making the announcement of newly added members, Minister of State Maxime Bernier (Small Business and Tourism) said "Canadian tourism businesses create jobs in every region of the country and drive our economy forward. The Signature Experiences Collection® will continue to play a key role in helping our tourism businesses attract new visitors, seize new opportunities, and become more competitive by promoting unique Canadian tourism experiences to the world."

The Signature Experiences Collection® (SEC), first launched in July, showcases high-quality Canadian tourism enterprises from coast to coast to coast that deliver the authentic experiences Canadian Tourism Commission (CTC) research says its international customers look for when they choose a vacation. As ambassadors of Canada's tourism brand, "Canada. Keep Exploring", these memorable experiences have met rigorous criteria to ensure they will stand out in a crowed and competitive marketplace. Members of the SEC will become the priority pool of high-quality tourism experiences from which the CTC chooses content for its marketing campaigns in the eleven countries where it invests.

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The Butchart Gardens Media Contact:

Graham Bell
Public Relations
SEC backgrounder
SEC selection criteria
SEC list of members