March 16, 2015
Greater Victoria blooms break Flower Count calculators
More than 17 billion flowers counted from March 5 - 11, 2015
March 16, 2015, Victoria, BC – Residents of Greater Victoria have counted a staggering 17,257,368,541 blooms for the 39th annual Flower Count, smashing last year’s snow affected count of approximately 1.4 billion.
Taking place during some unusual North American wide weather conditions, which saw most of Canada locked in polar vortex-like chilling temperatures, regions of Greater Victoria continued to experience unseasonably mild conditions with temperatures reaching highs of 17 degrees Celsius.
“Flower Count is a key community event that we are happy to support,” says Paul Nursey, President & CEO of Tourism Victoria. “Our climate in the spring differentiates our destination from others and attracts tourists from all over the world.”
The highest Flower Count on record took place in 2010, when 21 billion blooms were counted. Each year, the regional municipalities go head-to-head, with residents submitting counts for their city. The winner of the Bloomingest Community for the second straight year was the City of Colwood. The City of Oak Bay and the Township of Esquimalt came in second and third place respectively.
“Engagement on social media was quite high this year and there were some really stunning photos of plum and early cherry blossoms put out there,” says Scott McDonald, spokesperson for The Butchart Gardens. “People really seemed to be having fun with the count against the backdrop of the warm temperatures and early spring.
Along with showcasing the greater Victoria area as Canada’s winter playground, UsedVictoria.com’s Hidden Bloom Contest encouraged locals to get online and tweet out “hidden” flower ads from the popular classified site, for a chance to win one of 14 prizes provided by Tourism Victoria members. Collectively, 866 contest entries helped generate a reach of 105,744 unique Twitter handles.
This year’s flower count drew website visitors from all provinces and territories in Canada. A total of 27 countries, as well as visitors from 26 US states, logged on to the website.
Brian Cant, Tartan Group: 250-592-3838, 250-888-8729 (cell) or email@example.com